If you ever wondered if it is worth investing in cooperation with a translator, look no further. Many times, saved translation costs come to haunt you in the form of translation errors. These may result in failed campaign or tarnished reputation. Translation is not just about putting words in another language. It’s an art of conveying meaning. The goal is to use words and phrases that provide the proper meaning in the target language. Sometimes, however, something goes wrong.
Translation errors – Failed localization attempts
When expanding internationally hire translators that know the local market well. Invite the translators to the process early on so that in the end, you can save even millions of dollars in campaign cost and damaged reputation.
Translation errors – Monument for “heroes”
A translation error at the new monument in Alor Setar (Maleysia) has made fallen Japanese soldiers look like heroes. In fact, they died while trying to secure a bridge during the early stages of the Japanese invasion. The wording gave reason for local protests with banners and stickers.
Translation errors – Free alcohol
Local store in Wales offered free alcohol, rather than alcohol-free beer.
Translation errors – Vaccination leaflet
Growing measles outbreak in ultra-Orthodox Jewish communities forced the New York State Department of Health to commission measles information sheets to be prepared in Yiddish. The translated text used sloppy language and misspelled words.
Translation errors – Osaka metro website foes offline
Osaka’s metro network has shut down its foreign language sites after users noticed some odd translations. Officials used a Microsoft translation programme that provided literal translation to metro station names.
Have a good laugh with other translation errors
It’s always better to avoid error translation that might lead to problems with clients and markets. It’s worth investing a little bit of time and energy to find the right translator, so that in the end of a project your business and reputation can grow.
So what are you waiting for? Contact me so we can discuss details of your next project and raise your business to the next level.